Reviews

The first line of each and every letter she wrote had a hook that made you want to read more

Nan came to our rescue as our annual fund letters were missing that personal and engaging story to draw the reader into why giving was so important to higher education (not always an easy message to convey).

She got us back on track with our annual letters, while conducting thoughtful interviews with each constituent group (alumni, parents, recent grads). The first line of each and every letter she wrote had a hook that made you want to read more!

With a rigorous schedule and sophisticated segmenting (five annual fund/reunion letters, two booster club letters, and two parent letters) Nan never missed a deadline. For the two years that I worked with her, we saw both increases in dollars and donors.

Client – Annual Fund Director, liberal arts college

The press releases, articles and stories got the press coverage we needed

I would work with Nan again in a heartbeat! Her fast study in understanding the goal, and desired approach to technical, complex articles and press releases was smooth, professional and flawless.

I felt comfortable with her writing, interviewing, and follow up skills and talent. Every step of the process to produce the VCU School of Engineering’s Magazine – for three years. The press releases, articles and stories got the press coverage we needed, and gained new positioning for the school and the engineering departments.

Nan Johnson is a great writer, great colleague, and a warm personable, professional.

Client – Director of Marketing and Communications, top tier engineering college

She always meets deadlines, and more importantly, turns in great copy.

Working with Nan Johnson is such a pleasure on many levels. She always meets deadlines, and more importantly, turns in great copy. Her copy is strongly written and requires little editing. When you work with her long-term, she quickly learns your style and incorporates it. Finally, she is always personable and a delight to brainstorm and chat with.

Client – Director of Communications, international NGO

Her work is well thought out and clearly communicated

I have known and worked with Nan for many years and have been a fan since we first met. Her work is well thought out and clearly communicated. As a former member of the press I can tell you those qualities in a PR pro are much appreciated when you are on deadline.

Colleague – News Director, Video Storyteller

Nan is one of those gems we often seek but rarely find

Nan Johnson and I met when she was working with Special Olympics and I was a television reporter. I have worked in marketing and communications at four law firms since then and Nan has been with me at each one in some capacity. Most recently, she helped craft the message in one of my ads that brought the verbiage from several paragraphs down to several sentences of pithy, thought-provoking text.

Nan is one of those gems we often seek but rarely find. Every project is not merely a job to her; she invests in each as if it were her own company or firm. She is consistent in her product that has always gone way above expectations. Nan crafts her work; she doesn’t merely throw out something that may “get-by”…that isn’t her style.

Quality – that is what Nan is about.

Colleague and Client – Business Development Consultant